Dive into insightful discussions on the dynamic world of corporate communication and engagement strategies.
Is Opec Finished?
Wow! That was a tea-spluttering moment when I read the headlines this week – UAE to leave OPEC. I suppose a similar analogy would be a headline saying the UK to leave NATO (although after the Brexit fiasco I suspect that may yet happen!). But should I have been so surprised? I spent four very…
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Oil, Power and Perception: Reading the Signals Ahead of ADIPEC
Each October, as the Arabian Gulf’s humidity begins to ease and the conference calendars fill, the global energy industry turns its gaze toward Abu Dhabi. ADIPEC, the Abu Dhabi International Petroleum Exhibition and Conference, has evolved far beyond a trade fair for drilling equipment or upstream technologies. It has become a stage where the politics,…
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Brand Icon Award – Montblanc
As someone who has always admired brands that embody craftsmanship, heritage, and just a touch of theatrical flair, I’ve long had a soft spot for Montblanc. Their distinctive white star emblem has adorned some of the finest writing instruments in the world for over a century. But it’s not just their product quality that earns them…
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Merger That Makes Headlines — Not Value
I couldn’t resist returning to my old stomping grounds for this post — the perennial rumour that refuses to die: a Shell/BP merger. It surfaces every few years, and of course, nothing ever happens — but that’s not to say it never will. It’s true that it’s been eight years since I last walked the…
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Did the Turkeys Vote for Christmas?
I must apologize for the very UK-centric allusion in the title. For my US readers, please substitute “Xmas” with “Thanksgiving”! It’s an interesting fact that in Turkey, the Turkish word for Turkey (the bird) is “Hindi,” which means Indian. And, of course, in the UAE, where COP 28 has just drawn to a close, Christmas…
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Giraffe Blog accused of cover-up – shock!
It’s not often that an item on the BBC’s national UK news makes me splutter into my tea but that is what happened last night. This is because I had been accused of being complicit in a cover-up which allegedly impacted an entire nation. Some context first. Today the 28th Conference of the Parties (COP…
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Oh dear…
Ever get that feeling of being swamped by things around you? With the digital dust settling on the UK’s recent AI summit, we learned that the most powerful nation in the world based its AI policies on the latest Mission Impossible film and that the UK’s Education Secretary (I’ll say that again “Education Secretary”) didn’t…
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Bread, Chocolate and Brand
I had the very great pleasure recently of visiting the boutique of Jacques Genin the famous French chocolatier whose chocolate factory was described by the New York Times as “a holy site for connoisseurs”. Our host, Aurelien, of the wonderful “Paris by Mouth” tour company was describing Genin’s career and history and finished by pointing…
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Banking on Goodwill – The Reputation Equation
(Medium read – 5 mins) So the report by UK air traffic manager NATS into the catastrophic failure of their systems recently was a one in 15 million chance happening. Well here’s the bad news – these “Black Swan” events do happen with probability-defying certainty with huge implications for an organization, its customers and stakeholders. In…
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AI and Communications – The “Interview”
(Longer read – 7 mins) AI, it would appear, is everywhere on our respective horizons. Copywriters are striking in Hollywood as the march of the machine intelligence threatens their livelihoods. What about Corporate Communicators? Opportunity or threat? At the Giraffe’s View we will be focusing quite a bit on AI in future discussions but to…
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